TECNO Mobile has finally unveiled its hotly anticipated smartphone sensation, the Camon CM, the first device in its Camon series to feature a frameless full-screen display.

The smartphone maker also inked a distribution deal with Jumbo Electronics, giving the regional retailer exclusive rights to market and sell TECNO smartphones in the United Arab Emirates (UAE).

TECNO’s cooperation with Jumbo Electronics is part of TECNO’s strategy to consolidate its regional presence and both of them expect to get about 5 to 10 percent market share within the next two years.

While chronicling the brand’s growth and sheer market dominance, Stephen HA, TECNO Mobile general manager, highlighted the company’s efforts to make revolutionary devices that will usher smartphone enthusiasts into an era of endless possibilities on the mobile phone and exceptional photography experiences.

“The smartphone has been reinvented and OEMs globally are always on the lookout for the next big thing to talk about. At TECNO, we have pride in our ability to understand and meet and exceed our consumers’ needs.” said Stephen.

Talking about the features of the Camon CM, Phelix Meng, Chief Marketing Officer, Tecno said “One of the top selling points of the Camon CM is that it can shoot brilliant pictures in low light with all details emphasized in the picture. Calling the Camon CM an “affordable full display machine”, he added that the phone offers something for everyone.

Atul Joshi, Head of Distribution at Jumbo Electronics assured all support to Tecno for the success of this product. Speaking about the distribution network, he stated that Jumbo Electronics had a fairly extensive reach in different parts of UAE through independent retailers as well as Jumbo’s own stores. According to him Jumbo would put its entire reach, availability, width of distribution, quality of labor, systems and processes, to help Tecno be a successful brand.

Fahim Godil, Business Development Director, Tecno mobile on his part expressed his optimism on their association with Jumbo Electronics. According to him, Tecno Mobile entered the UAE market last year with a single device. In the coming year, 7 new models are slated to be launched in phases in UAE.

The new CAMON CM delivers a stylish full-screen display smartphone without bezels. This, according to Stephen, produces an immersive and an unparalleled experience when capturing and consuming videos and images, or even surfing the Internet.

The frameless device takes multi-tasking to another level by allowing users to split their screen (18:9 screen support single window 1:1 split-screen operating with only one step), enabling one to handle more than one task effortlessly while still being able to see more on either of the split windows.

The Camon CM also features a 2.5D corning third glass to protect and safeguard the device from cracks whilst delivering a smoother touch and better visual effects.

The Camon CM has a 13MP front sophisticated camera module that delivers exceptional HDR portrait with night shot algorithm that lifts weak light, reduces noise in a single frame, and captures clearer night shots. Users can adjust the super bright flash of the front camera by pressing the screen to introduce just the right amount of light required to produce a stunning photo.

Similarly, the rear camera dons the same camera rating and has a four-LED ring flash, which is optimized to deliver a balanced lighting before producing any shot.

“In accordance to consumers’ preferences, we are gradually becoming camera-driven and this trend is evident in the camera-centric designs of our smartphones. Adopting our strategy of ‘think globally, act locally’, we are able to understand our consumers’ preferences and provide them with the necessary support to ensure they can express themselves wholeheartedly.” Stephen added.

TECNO Camon CM will be available at all Jumbo Electronics outlets across the UAE three days after its launch and is set to retail at AED 599 – 699 including VAT.

The new smartphone will be available in three exciting colors; city blue, midnight black, and champagne gold.

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