With a next generation store concept HUGO BOSS presented its newly refurbished BOSS Store in Dubai, located in the Mall of the Emirates on Tuesday, November 21, 2017.
Inspired by the current Pre-Spring 2018 campaign theme ‘Holiday in the fast Lane’, and celebrating the last Formula One race of the season, taking place in Abu Dhabi on November 26, the reopening event took place with a store reception, where guests from media, personalities, business partners and customers were welcomed and participated in an exclusive conversation between Mercedes-AMG Petronas Motorsport Formula One driver and brand ambassador Valtteri Bottas and Formula One legend David Coulthard.