The Republic of San Marino showcased, for the first time ever, the unique attractions and heritage in the UAE during the Arabian Travel Market (ATM) and at the onset also offered insights about the country’s participation at the upcoming Dubai Expo later this year. Republic of San Marino’s Minister for Tourism and Expo, Federico Pedini Amati and Commissioner General of San Marino to Expo 2020 Dubai, Mauro Maiani attended the event on behalf of San Marino.
The ATM served to be an ideal platform for the Republic of San Marino officials to communicate and engage with partners, media and sponsors about the deep cultural and economic ties between San Marino and the UAE as well as strengthened crucial relationships that would serve to encourage more tourists at cultural sites, natural areas, retail and tourist attractions within the Republic of San Marino.
As the country gears up to be at the Expo Dubai, its participation at ATM reinforced the country’s efforts to position itself as a must-see tourist destination nestled within Italy and easily accessible via key airports such as Rome and Bologna. San Marino is located in Northern Italy and is an independent country founded more than 1700 years ago with a territory of 24 sq miles and 33.000 inhabitants.
Minister for Tourism and Expo of the Republic of San Marino, Federico Pedini Amati said, “We are delighted to be part of the Arabian Travel Market and share new developments for tourism and highlight our participation at Dubai Expo as we work together to help rebuild trust in travel and showcase our country’s appeal to potential visitors around the globe. This ATM is a great opportunity to highlight our country’s strengths and offer a short glimpse into our culture and our common interests. We are also keen for visitors to see a piece of San Marino in the UAE as we have a unique Fibula – a brooch in form of an eagle currently exhibited at the Louvre Abu Dhabi.”
During the presentation, the Ambassador to the UAE and Commissioner General Expo 2020, Mauro Maiani unveiled the main theme and title of the San Marino Pavilion at the Expo located in the Opportunity area. The Pavilion will be dedicated to the replica of the “Treasure of Domagnano” found in San Marino in late 1800. The most important piece of the treasure, the fibula is now at Louvre Abu Dhabi. The pavilion will also tell the History and tradition of the country as well as its modern economic system based on tourism but also in innovative companies. The national day of San Marino at Expo 2020 will be on 10 December 2021.
Ambassador to the UAE and Commissioner General Expo 2020, Mauro Maiani said, “We are keen to present our country as a destination for different types of travellers. Tourists can enjoy the classical Italian tourism tour, attend cultural and festival events that we organize mainly during summer time and we cater to the wedding tourism industry as well. San Marino is also a shopping destination with its old town full of stores and the brand new San Marino Outlet Experience, one of the biggest Italian fashion outlet malls in Northern Italy, opening on June 24.”
The San Marino Tourism Board, together with San Marino Outlet Experience and the incoming tour operators Mondo Immagine and Podium Tour Operator were present at the ATM within the Italian National Tourist Board (ENIT) Stand .