This September, Dubai’s dining scene will be ignited with the launch of YUBI, the region’s first homegrown handroll bar. Brought to life by 7 Management and multi award-winning Chef Reif Othman, YUBI blends freshly prepared handrolls, bold flavours, and Japanese street-inspired vibes into an immersive dining and social experience celebrating spontaneity while spotlighting food, people, and culture.
Located in the heart of Dubai’s latest dining district, the vibrant 25 Jump Street at One Central, YUBI has been designed as more than just a restaurant, but a modern social hub that captures the UAE’s contemporary attitude. Drawing inspiration from Japanese street culture and hip-hop, the venue pulses with energy: a fusion of music, fashion, and design that brings the raw creativity of the streets into a one-of-a-kind dining destination. Guests will step into a space that feels alive, dynamic, and instantly Instagrammable, while enjoying a world-class curation of dishes that showcase Chef Reif’s culinary genius.
Rabih Fakhreddine, Founder & Group CEO of 7 Management, comments: “As a homegrown brand, YUBI is a lifestyle concept that reflects the evolving trends, tastes, and desires of today’s diners. We’ve created a concept that redefines the traditional Japanese dining experience, with handrolls at the heart of it, complemented by sashimi, nigiri, and more. It’s fresh, uplifting, and unapologetically different. Our goal is to make everyone feel welcome at YUBI, whether stopping by for a quick bite or enjoying an elevated dinner.”
Chef Reif Othman adds: “At YUBI, we want guests to feel the energy and discover handrolls in a whole new way, dining in a space that is inspiring, social, and full of flavor. YUBI does things differently, giving you a front-row seat as our rolls are crafted right in front of you. Beyond handrolls, guests can explore a wider menu of Japanese favorites, all served at their freshest. The result is an immersive, interactive experience that’s anything but ordinary, one you’ll want to come back for.”
YUBI Dubai, 25 Jump Street, One Central, DWTC