Logic Compact Vape Device expands in the Middle East, entering the UAE Market

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Following the successful launch of Logic Compact vapes in, Kuwait, (Japan Tobacco International) is bringing its Internationally recognized Reduced Risk Products brand to the UAE . Logic Compact successfully launched in around twenty-one markets Worldwide including Italy, France, Romania, Belgium, Ireland, Switzerland, Russia and Canada earlier this year and in the UK.

JTI’s Middle East General Manager Graham Gibbons said, “Our success in the Kuwait market and now the exciting launch into the UAE indicates the potential growth for the vaping market in the Middle East. We are looking forward to offering UAE residents looking for an alternative to cigarettes our Reduced Risk Product. Logic Compact is a premium, stylish product that’s simple, convenient and easy to use.” Public Health England have said that vaping products provide a potentially safer alternative than cigarettes. Using Logic Compact does not mean it is necessarily safer than smoking regular cigarettes, however tests have shown that Logic Compact has a 95% reduction in the constituents recommended by WHO for reduction in cigarette smoke.

JTI engineered the new generation ‘closed tank’ vape device in 2018 with a modern, design-conscious vaper in mind. The product is aimed at adult smokers who want to try an alternative product with potentially reduced risks. Logic Compact is available in three colours (charcoal, blue and pink). The pre-filled e-liquid pods click into place to the device magnetically, as does the battery into the charger. Refills for the Logic Compact are available in four flavors – tobacco, menthol, mixed berries and caramel banana.

Logic Compact’s Original Two Apples Flavour Now Available in the UAE

Japan Tobacco International, a leading global company in the vaping market, has introduced their original Two Apples flavour to its Logic Compact vape offer.

This new offer was created especially with United Arab of Emirates consumers in mind, as it features the classic Two Apples flavour which is already well known amongst adult smokers across the region. Two Apples is available with 18 mg/ml of nicotine.

“The UAE is the second market in the Middle East that was introduced to our vape products in December 2019, and results have been positive thus far. The addition of Two Apples comes in response to consumers’ desire for innovative flavours in the category,” says Graham Gibbons, JTI’s Middle East General Manager.

Logic Compact is a new generation ‘closed tank’ vape device with a modern design coming in charcoal, blue and pink. It is the latest addition to JTI’s portfolio of Reduced Risk Products (RRP) which was introduced to the GCC in Kuwait in April 2019.  Other flavours available in the UAE include Tobacco, Menthol, Mixed Berries, and Caramel Banana.

 

 


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